The Pure Green establishment is one of the quickest developing juice bar establishments in the United States. Their mission 2 is to “build healthy communities around the world by connecting people with superfoods.”
The Pure Green franchise is already expanding rapidly and is now on pace to open 100 locations by the end of 2023.
The founder of Pure Green, Ross Franklin, is a best-selling author and one of the top five wellness entrepreneurs in the United States according to Thrive Global. Prior to launching Pure Green in 2014, Franklin was involved in building iconic brands in the health and wellness industry.
He owned a fitness consulting firm where he developed several high-end fitness brands and companies in the fitness industry. His specialty was leading struggling fitness companies back to the top as well as leading the company’s sales and operations.
Today, Franklin is known for his expertise in the wellness industry and is a highly skilled speaker at many wellness events.
So, it’s no surprise that Franklin decided to start his own wellness company with the goal of helping promote healthy communities around the world. Thus, Pure Green was launched in 2014 in the highly competitive New York City.
Pure Green is primarily a superfood juice bar that offers a variety of healthy options. Their menu is full of nutrient-rich options. They have juices, smoothies, acai and papaya bowls, toasts and more. Also, all their ingredients are sourced locally and responsibly.
Their stores are environmentally friendly by using selected materials for the construction of each location, as well as using various renewable technologies such as “solar hot water heating” and the ability to reuse rainwater with green roofs on sustainability. is focused. technique
They also hope to educate the mainstream population about the benefits of superfoods in their products. They combine high quality superfood ingredients with great taste making it easy for people to live a healthy lifestyle.
As the Pure Green franchise grows, so do their achievements. For one, Pure Green Franchise is ranked #108 on Entrepreneur’s 2022 “Top New & Emerging Franchises”.
Unadulterated Green is likewise an “Business visionary Franchise 500-Rank Company”. They also have huge support in their investor base. They raised over a million dollars through an equity crowdfunding round with over 5,000 investors.
Pure Green has become a nationally recognized brand sold in more than 30 states and its products can be found everywhere from gyms to major airlines.
Pure Green Franchise’s ultimate business goal is to open 1,000 juice bars in the United States. Because of their commitment to providing excellent service and educating others about the importance of superfoods, one of the biggest challenges they face is recruiting the best and brightest franchisees.
Key to any brand’s success are people, and Pure Green has been able to proactively and successfully find franchise partners who align with its mission of building healthier communities around the world by connecting people with superfoods.
The Pure Green franchise has attracted hundreds of unit operators from other franchise brands and are looking for the right healthy QSR brand.
One of the ways Pure Green differentiates itself from other franchises is that owning a Pure Green franchise is easier and more convenient than a competitor.
For one, the small square footage required by a store allows for lower-than-average rents. Another advantage is that Pure Green’s wholesale division supplies franchisees with cold-pressed juice and cold-pressed shots so that the franchisee does not need to invest a lot of time in purchasing expensive machinery and making juice.
Pure Green helps franchisees find the ideal location to open a franchise and assists them during the construction process. He also developed “Pure Green University”, an online training institute that covers “product education, systems, processes, marketing and more”.
Each Pure Green franchise is meant to be a store for the community in which they are located. As a result, each franchise is not generic, but reflects and strives to help its community.
One way each franchisee helps their community is by giving each customer the option to donate to a local, pre-selected charity. Each charity is a non-profit organization specific to the city where the franchise is located.
Overall, Pure Green Fitness is an impressive example of a fast-growing franchise business in the industry. Their continued success and growth is a testament to the value of their products being healthy and delicious.